Question: What are the steps for making the best video testimonials?
Answer: To create the best video testimonials, focus on storytelling, authentic testimonials, good production quality, and effective editing.
The best Video Testimonials!
Making the best video testimonials is a goal that businesses around the world target. However, there is a considerable amount of risk when it comes to the planning, production, execution and distribution of the video. This primarily has to do with the company you choose as your video production company.
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Related Article: Client Reviews: Making Buzzworthy Testimonial Videos
While there are several video production companies throughout the Toronto area, there are but a few that offers a full suite of benefits for choosing them, and even less that is truly a full-service company.
Making the best video testimonials is a key component of several factors:
- The video production company.
- The quality of the production materials.
- The experience of the production staff.
- The applications for the video(s).
Third-party Endorsements
Third-party endorsements are what you would refer to as the testimonial itself. This is where the oldest and most compelling sales factor comes in Word of mouth. Word of mouth can sell a product or service faster than any marketing ploy or advertisement. It can sell a product or service faster than any promotion or rebate or discount, too. Word of mouth is the simplest form of endorsement, yet it fuels the decisions of consumers every single day.
Did you know that most online consumers do not, and will not, make a purchase of any kind without first researching reviews about the trustworthiness of the company and the product or service itself, and that includes delivery and purchase ease and reliability?
No positive reviews equal no sales. This can be especially disastrous for smaller companies or startups that rely on positive word of mouth to really “take off.” This is why video testimonials are so important. Video shows the honest expressions of the client or customer. It shows how they feel about your service, your products, and/or the experience they had working with your company. If a picture is worth a thousand words, the video is without equal: It says more than words.
Making Only The Highest Quality Testimonials
Making the highest quality video testimonials is what you want for your business. Again, if prospective buyers have a montage of satisfied customers to see and hear before making a purchase decision, your chances of making a sale go through the roof. Nothing has the power to sell like a personal recommendation.
Video testimonials serve several purposes, including assuring a potential customer that your business is legitimate, placing them instantly at ease. They can address certain worries or fears, instantly abating them. They may state a particular value proposition that the prospective buyer finds tempting, thus appealing to their sensibilities.
In any case, the best video testimonials will show potential customers why others have chosen you, and that it is safe to choose you, too. Not only that, but the attractiveness of the video itself will bring about excitement, helping to persuade potential customers on a whole new level. When it comes to increasing your conversions and receiving a measurable ROI, the best video testimonials are what your company is looking for.
