Understanding Your Conversion Rate
If you haven’t read it, maybe you should start with what is conversion rate and then progress to understanding the data. The concept of a conversion rate is simply measuring how many visitors are converted into customers for your business. With the influence of business websites in the 21st century, there are innovative strategies that business owners should use to understand their conversion rates. It doesn’t matter if you want guests to place an order, sign up for packages, or book a session. The point of your website is not just to attract visitors, but compel them to make a purchase. By understanding your site’s conversion rates, you thereby understand the effectiveness of your website.
CONVERSION RATES ARE IMPORTANT!
First things first, ingrain the truth that conversion rates are an essential component of any marketing campaign. You’d be surprised how many businesses invest in state of the art analytic tools but fail to acknowledge the significance of conversion rates. They see the high number of visitors per month, feel validated and receive pats on the back from their colleagues. However, a high level of traffic does not indicate that your marketing efforts are paying off. By dividing the number of visitors by the amount of transactions made each month, business owners may find the percentage of their conversions to be lower than expected. This could mean that although you are gaining traffic, you are not attracting your target audience or the website is not presenting a strong enough call to action. Now with this information, you can take the necessary steps to make your website more appealing to your target audience and improve the number of conversions.
MEASURING VARIABLES
Now that you are in the know about the importance of conversion rates, you then have to determine which variables you are going to measure. Think about the final outcome you want your guests to arrive at and imagine how you are going to guide them there. The end result for each organization is different based on the industry niche they are in. You may want your guests to schedule a consultation, sign up for a membership or free trial, purchase an item or service or even download of your audio recording. Figuring out the end result will build a solid foundation for your website’s layout and navigation process.
ANALYTIC MEASURING PROGRAMS
One of the most popular traffic and conversion rate monitoring programs is Google Analytics. This software has intricate filters that can supervise your site’s activity and show metrics based on your key preferences. You will be able to clearly see when visitors leave your site, which pages they visited, how long they spend on each page etc. Based on the results, these become perfect analytic components to modify your website and boost your conversion rates.
Conversion rates are the most important part of any business.
Luckily for us, technology makes measuring conversion rates easier than ever before. You just need to figure out your end goal and how you want to lead visitors to this final destination. Analytic programs are viable tools that are valuable assets in understanding your conversion rates, and your CRO company will use this data to optimize your site’s effectiveness, thus, increasing your site’s conversions.
