Custom Designs For Real Estate Websites
Whether you are an independent agent or a part of a large real estate firm: You need a website that generates leads.A professionally designed website is often perceived in the wrong light. Some realtors believe that it takes a good eye with a knack for writing. This, however, would be an incorrect assumption. A professionally designed website for real estate agents is much, much more than that.
Real estate websites must embody the core principles of A) marketing, B) SEO, and C) sales. However, that is not all, a real estate website for Toronto needs to be more than that. You need a website with a responsive UI (user interface), which is a big ranking factor. Another ranking factor is hosting. Your website shouldn’t just be fast, it should be hosted close to home, and it doesn’t get any closer than this. But why are these things important?
PROFESSIONALLY DESIGNED FOR OPTIMAL EFFICIENCY
With the above-mentioned qualities needed in order to provide simply the best and most comprehensive web design available, there is still the question of “why?”
Marketing is a critical aspect of any website. Its true nature is to generate leads and maximize follow-through. This is why your real estate website should only be designed and written by those who know marketing first-hand. Marketing should be implemented throughout the website; it should be present in everything, from its design and function to its copy.
SEO, or search engine optimization, is another critical aspect of any web design endeavour. While SEO is primarily relegated to the actual web copy itself in the form of keyword integration, it is nonetheless an area that cannot be overlooked. True SEO gurus will tell you: Content is king. And it is very true. Your website’s ultimate success is hinged upon 1) getting found and 2) converting visitors into buyers. The function of SEO is to get your website found. That is the first step in gaining any footing in the online world of real estate marketing.
CRO, or conversion rate optimization, is the act of augmenting your website’s design and layout to offer you a higher rate of conversions. Conversions are the leads your website generates. These leads turn into home buyers. CRO should be ever present throughout your website. It should be embodied in your website’s overall design. It should also be encompassed in your website’s text. Without it, your website may look pretty, but it will yield no conversions.
INTUITIVE DESIGN INTERFACE
Having an intuitive design interface means that your site visitors will be able to navigate your website with ease. Being able to freely browse through the entirety of a website is a ranking factor. This means you have a strong internal link profile, and your website’s users, potential home buyers, will be able to get to where they need to be without experiencing any hassles or confusion.
Being based right here in the Toronto area, your website should also be hosted locally. This will help you in a myriad of ways, not the least of which will see your website’s page load speed at its maximum.