Question: What are the ins and outs of working with a Pay Per Click (PPC) advertising agency?
Answer: A Pay Per Click advertising agency handles PPC campaign setup, management, optimization, and reporting, ensuring effective targeting and maximizing return on ad spend.
Pay Per Click Advertising Agency Drill Down
PPC (pay per click) advertising, also referred to as CPC (cost per click) advertising, is the method in which a fee is paid to the platform that posts the advertisement every time a user clicks on the ad. This method for gaining a greater number of site traffic can yield fantastic results, but there are risks involved. It can be a valuable tool, garnering a big number of visitors to your website very quickly, or it can drain your entire advertising budget very quickly and leave you with no sales to show for your troubles. It is for this reason that any PPC/CPC campaign you embark on should be curated by an experienced company like Yopie. This is to ensure that your campaign is not only successful in garnering the site traffic you need, but also in capturing the leads and conversions you need.
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How Does it Work?
Pay per click advertising has a very basic premise, a simple design, but is quite complex in execution. First, search engines such as Google and Bing offer what is known as ad real estate on their results pages. If you use these search engines (which I’m pretty positive you do), you’ll notice that the top of the results pages is reserved for advertisements. There is also usually a sidebar offered that is also reserved for advertisers. These ad spaces surround organic, or non-paid, results. Companies found here have a strong SEO profile, thus, they are found in the organic search results for the given keyword. However, a quick and easy solution to help either bypass or combine with your organic SEO campaign is search engine marketing or SEM. Once a user of the search engine clicks on your ad, you have now paid the asking price per click, or cost per click, for that visitor being sent to your website.
Alternative PPC Platforms
Social media platforms such as Facebook and Twitter also offer advertising. Facebook, for one, offers a range of options which consists of PPC and PPV advertising. Facebook is quickly rising as a “go-to” in the advertising world, as they offer flexible, custom solutions that span garnering increased business page visitors – or – website visitors. The choice is yours. In either case, these solutions offer an uptick in social media engagement and website traffic when performed right by a Pay Per Click advertising agency.
Achieving the Desired Results
PPC advertising campaigns are fantastic and can yield fantastic results – when done correctly. This will help your website get the traffic it needs very quickly, but the results from this traffic are where the complexities emerge.
First, to avoid disastrous results, you will want to ensure that your website has been optimized for conversions. Second, you will want to ensure that your website is optimized for search engine results (this will help in the long-run). Now third, for the best results, you will want your campaign to be overseen by an experienced Pay Per Click advertising Agency.