Professional SEO Services Confessional
Have you ever wondered what the agencies with professional SEO services are doing to get the stellar results they have been getting for their clients? Does it bother you that you could be doing something wrong and that could be hindering you from getting equally good results? Well, the cat is out of the bag! Here are the top five secrets adopted by professional SEO service agencies and which you too can also use to get similar or better results-:
There is more to SEO than just articles on your website
Many people think that search engines optimization is all about having the right articles with the right keywords and phrases on the websites. Whereas this type of content is a core component in search engine optimization, there is still a lot that needs to be done if you want to enjoy the true fruits of having your website rank on top of the search engines.
Articles will mainly deal only with the on-page SEO but also, there is the off-page SEO, which you must think about. This might require you to use more than just articles and incorporate videos, webinars, and whitepapers and not forgetting about building quality links back to your website.
Guest Blogging for more traffic
Agencies with professional SEO services understand the power of guest blogging as a means of increasing traffic and authority of a website. They identify the top blogs in the respective niches and contact the blog owners and request for a chance to be a guest blogger. If their request is accepted, (which is normally the case), they go ahead and write powerful articles that the potential clients would love to read. As a result, the get a link back to their websites. This is a powerful method because such blogs have lots of traffic and are considered authority sites by the major search engines. This is not to mention the weight of the link juice that the bloggers get back to their websites.
Using the social media to establish authority
The social signals have become vital with regards to search engine optimization. If your website or content can create a lot of buzz and get the attention of the social media users, the search engines will take note and conclude that it must have been relevant and of great benefit to the users hence the buzz, and in return, they will reward you with higher rankings. Agencies with professional SEO services are aware of this fact, and they use the social media to share useful and informative content with their users as part of their search engine optimization practices.
There is no need to optimize a website for higher search engine rankings and fail to convert the traffic into sales or leads. Professional SEO agencies have also mastered the art of conversion optimization to make use of every traffic that land on their website.
Finally, the professional SEO agencies tailor their content to suit the needs of their various site visitors. For instance, someone who visits the site today may not have the same intentions and expectations as someone who had previously purchased from the website. They therefore use the content to appeal to the site visitors at all stages of the buying process. In this way, the content is strategically designed to address different types of prospects that are likely to find themselves on the website.