Question: What are effective strategies for real estate lead generation?
Answer: Effective strategies for real estate lead generation include online advertising, content marketing, social media engagement, email campaigns, and networking.
Real Estate Lead Generation
What keeps the real estate business moving is a consistent supply of warm leads. If you are a real estate agent you know that business is only as good as having the next lead interested in your services, without which you can be staring at long dry spells of leadless business. Again, not every kind of lead will do in the real estate business.
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Your main interest is in those leads that will convert into customers. But the question that is left begging is how you acquire the kind of leads that are ready to buy and sell properties. Here are a few insights to show you how to generate effective leads in real estate through a well-diversified common sense approach.
It begins with a website and a blog
Research indicates that close to 90% of real estate transactions begin with a search on the internet by the potential home buyers and it takes such buyers close to eleven weeks of searching before making the first contact with a real estate agent.
Therefore, it makes sense to have a website where people searching for property online can find the types of properties that they are looking for. You can also use the website and a blog to target homebuyers looking for answers associated with buying and selling, bringing in potential leads and increasing your brand strength as an authority on all things real estate, not to mention establishing yourself as an expert on the area in question.
With the advent of the digital age and the humongous growth of the social media, you will benefit a lot in terms of real estate lead generation when you are visible on the social network. Strive as much as possible to have a formidable presence in such social sites like Twitter, Facebook, LinkedIn, YouTube etc. Let’s not forget that you want a well-diversified approach to your marketing campaign, not having all of your eggs in one basket.
It is also important to note that such social networks have large groups and communities of individuals who are specifically interested in real estate, and thus they would be ideal targets when considering a paid advertisement for a real estate lead generation.
The power of referrals
If you have dealt with other clients in the past and they were happy with your services, you can request them to kindly refer their friends and families to you. In most cases, if they were really happy with the services they got from you, they will be more than willing to refer their friends and family members to you. If they have no referrals to send you then be sure to get testimonials and reviews for your website and social platforms as the studies being done on the power of reviews and testimonials are undeniably positive.
The beauty of getting real estate leads through referrals is that such leads are warm leads and it will be easy to convert them compared to other leads obtained through other sources, almost 80% people treat reviews as if they were a referral from a friend.
Search engine optimization (SEO)
Having a website that is not visible in the search engines won’t be very beneficial to you as far as real estate lead generation is concerned. The website needs to be visible enough so that people searching for the kind of properties that you deal with can easily find you on the internet.
This is possible through proper search engine optimization. If you manage to optimize your website in the right manner, you will have access to free and incredibly targeted traffic where you can collect real estate leads, then just work on converting them into customers. SEO leads convert at a rate of 13.5% vs the combined 2% conversion rate of other channels.