Question: What are the 5 need-to-knows about real estate SEO?
Answer: Key aspects of real estate SEO include local targeting, keyword research, mobile optimization, content creation, and website performance.
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The chief aim when doing search engine optimization is to make a website have better rankings in the search engines so that it can attract lots of free and quality traffic. But the way SEO is implemented varies a lot depending on the niche and the competition of the keywords for which ranking is desired. If you are considering real estate SEO, here are five crucial components you need to have in mind to ensure that you get good rankings and sustain the rankings-:
Update your information in the directories
With real estate SEO, it is imperative to get your website listed on as many relevant directories as possible. Start by submitting the site through sources like Homes.com, Trulia, Redfin, Zillow etc. Once you have submitted the site to such directories, you have to ensure that the information is updated regularly if there are any changes. Such directories get a humongous number of visitors each month and your website can benefit from a portion of this traffic if you get listed in them. Additionally, the link juices you get from the directories are very powerful as far as search engine optimization is concerned.
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Get the website reviewed by past clients
Reviews by your past clients won’t just increase the trust and authority of the real estate website in the eyes of potential customers, but when the search engine realize that you have this kind of engagement on your website, they will perceive the site to be offering real value to users. As a result, you will be rewarded with better search engine rankings because the search engines love websites that provide real value to their users.
Mobile responsive sites
The amount of mobile traffic in the current online landscape is incredible! As a matter of fact, the number of users accessing the internet on mobile devices has surpassed the number of users accessing the internet with desktop and other devices. Due to this, the search engines have put a lot of weight in mobile friendly websites in a bid to offer a better user experience. If you have a real estate website, therefore, you must make it mobile friendly if you desire success with your SEO endeavours.
Have a real estate blog
Blogging is an essential part of search engine optimization. Through blogging, you have the power to add fresh and informative content to your website. This will increase the page views on your website and also attract new people interested in reading the new content you post. Other than getting more people to consume your content, you will also be increasing the rankings of your website in the search engines.
The social media has become an integral part of search engine optimization. For real estate SEO, it is imperative to have activity in the social media and increase the number of your fans on the various social sites. The social media is also an ideal place, given that most of the potential real estate leads spend a lot of their time there and there are also thriving groups and communities with a great interest in real estate which you can target.