Search Engine Marketing, The Future?
Search engine marketing is an efficient and viable strategy to gain visibility and to achieve search ranking dominance. While SEM is understood by many to be the pinnacle in regards to increasing revenue, there are some who do not fully understand the differences between SEM and SEO. Further, some do not realize that both are integral aspects of any prosperous search marketing strategy. Search marketing has evolved to become the umbrella term that is used to cover both SEO and SEM. To put it plainly, SEO gains organic traffic through on/off page optimization techniques. SEM gains traffic through paid search listings. Both are equally beneficial, however, each serves a specific purpose. This blog will delve into each of these processes and systems, outlining their specific purpose and helping to define why you need them.
SEO
SEO, or search engine optimization, is defined as a series of strategies that, when implemented, will increase your website’s search rankings. Whether it is on page SEO, off page SEO, optimizing keyword usage and integration, optimizing header tags, title tags, and meta descriptions, or whether you are building a cutting-edge backlinking campaign – search engine optimization will undoubtedly place your website above your competition. An SEO services company that is knowledgeable, professional, and concise can offer your business unparalleled benefits. True SEO should be natural and organic, providing your website with a strong foundation that will last for the lifetime of your website. Since SEO is the backbone of any profitable online business, it is crucial that your website conforms to the standards of search engines such as Google, Yahoo, and Bing when it comes to the rules and optimization guidelines. While SEO should always be the basis of every online endeavour, SEM takes some of the core principles of SEO to an advanced level.
SEM
SEM, or search engine marketing, is defined as a paid campaign to place your website high on search engine pages through the use of PPC (pay per click) or PPV (pay per view) advertisements. When it comes to paid search listings, Google AdWords is the top dog. Coming in second would be Bing Ads, which also serves a large portion of Yahoo ads. While these are the “go-to” platforms for paid search, Facebook, Twitter and other social platforms also offer PPC or PPV advertisements. No matter the avenue you choose for paid listing campaigns, ensuring that a first-rate company is managing your online advertising campaigns is absolutely essential to maintain consistency and proper testing. As with any CRO, conversion rate optimization, campaign, SEM is essential in increasing your rate of conversion. This is because SEM campaigns target specific audiences, creates the highest rates of visibility, and sees one of the best ROIs of any marketing platform. In addition, SEM campaigns can aid in visibility while building or rebuilding your SEO profile. It is the most beneficial when used in tandem with a sizable SEO profile because your visibility is maximized; your website will be seen in the advertisement section of the search engine results page (which, by the way, is increasing in real estate all the time), and your website will be seen again in the organic results section of the search engine results page.
