Question: How can client reviews be turned into buzzworthy testimonial videos?
Answer: By selecting compelling reviews, scripting a narrative, using creative visuals, and incorporating engaging storytelling techniques.
Great Testimonial Videos
Testimonial videos are becoming more and more popular. Over the past few years, we have seen a significant rise in the use of testimonial videos, as they bring a more visceral aspect than traditional text. Video as a medium has proven to be superior in many other areas as well. Here is one example: If video is used for id verification through platforms provided by companies like Fully-Verified, the online security is at an incomparably higher level compared to those who utilize a regular photo for identification instead.
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Video production for testimonials is quickly becoming commonplace among small, medium, and especially large corporations and organizations. In fact, it is speculated that because of this commonality among larger and more well-known brands, small to mid-level businesses are having to “up their game”, so to speak.
In light of this, it does not spell disaster for companies that have not yet taken advantage of this medium to provide a social proof of their company’s trustworthiness. Video production is now more accessible than ever, allowing for businesses of all sizes to enjoy the same luxuries and benefits that at one time was afforded to only mainstream brands. Video production for testimonials are now available – and affordable – for businesses of all sizes.
Strengthen Relationships
Video testimonials can strengthen current relationships. Understanding the points being made by fellow customers of any establishment, regardless of industry, can help to invigorate any existing relationship.
This is done from multiple points.
- A video testimonial highlights the perspective of a specific client or customer. This allows for others to perhaps discover new avenues to explore when it comes to their own accounts.
- For customers, it is a way for them to become more involved with their business with you. It provides a way to express their happiness with you in a way that is unheard of in any other medium.
- It allows a company to showcase their business on video. They are able to define how your company has helped theirs, thus, making their business stronger.
Build Trust
Let’s face it: most people do not make a purchase on their first visit to a website. In our current age of marketing, many businesses overlook the most powerful marketing tool of all: Word of mouth.
You can send 100,000 email marketing promos to prospective clients; you can offer free gifts “just for becoming a customer”; you can beat your competitor’s prices, but nothing in the world sells faster than a referral from a satisfied customer.
When someone says to you, “This new place down on the corner has the absolute best hot dogs you have ever tasted!” you are more likely to go to that place on the corner, and buy a hot dog. In fact, if that place sent you a flyer, even with a discount, you are more likely to merely place the flyer in the junk drawer – or better yet, the waste basket.
This is because no other medium can express the excitement, happiness, or gratitude like video. Anyone can write a testimonial, but with video, you have now given prospective buyers a chance to relate to someone specific, taking them at their word, and making a purchase.
Video testimonials offer the fastest and easiest way to gain trust from someone who may have otherwise simply been a passerby.
