Question: How can real estate agents effectively utilize video marketing?
Answer: Real estate agents can leverage video marketing by showcasing properties, providing virtual tours, sharing client testimonials, and offering valuable educational content.
Video Marketing for Real Estate Agents, Is it for you?
People are very visual. We want to see who we’re talking to, see where we’re going and see who else has been there. When it comes to looking at houses, we want to see as much of the house as we can in order to decide if we want to go look at it. We also want to see who will be meeting us there to show us the houses. Video marketing will make you seem more friendly, approachable and trustworthy while it saves you time and money.
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Introduce Yourself
Video marketing for real estate agents includes marketing yourself. Lots of real estate agents have that head shot on their website. It is important to let people see who you are. Why not take that one step further with a video of yourself on the landing page of your website? This allows you to utilize your voice and mannerisms to convey your experience, friendliness and trustworthiness. A video will help put potential clients at ease and give them a sense of familiarity as if they already know you by the time they actually meet you to look at a house. Potential clients who are already comfortable with you are more likely to be relaxed and enjoy their house shopping experience.
Introduce Your Properties
Put videos of your properties upon your website instead of just a few pictures. Videos of a home are more like doing a walk-through. Potential clients can pause the video and “go back” if something catches their eye. This way, they will already have a pretty good idea of what a house looks like before they get there. It will also give people a better sense of how it feels inside the house. Videos capture a sense of space and roominess better than a picture. You could do a few “featured” or “new” property videos each week. That way you can showcase properties that haven’t had as much interest, have had a recent price reduction or have just recently been listed.
**Property videos will save you time and money. **
Your clients can determine from the videos whether or not they want to see a house. If you really feel the client might like a house if he or she actually sees it, you could still recommend it but, if not, it will save you time and gas money. Make appointments to show them the houses they are truly interested in instead of houses that will likely turn out to be a waste of time, and time is money. A solid benefit of video marketing for real estate agents.
Introduce Satisfied Clients
New potential clients will be put at ease by video testimonials from your past satisfied clients. Watching and listening to your other clients will give people a sense of security, encouraging their trust in you as a real estate agent. More than likely, the house you sell them will be the biggest investment they ever make. Watching videos of other people who trusted you and are glad they did will help them feel safe in your experienced hands.
