Seo Service Essential: Blogging
It makes sense, Google has told us that the company motto is ‘to deliver the best search results’ period. In doing so the mandate is in, create fresh quality content (content is king) on a regular basis if you want a site to rank and have your site become an authority on its subject matter. The answer has become blogging and it has become one of the many strategies used by digital agencies for search engine optimization. Amidst the changes that have rocked the SEO industry in the past few years, blogging has proven to have the resilience to offer stable and long term results with regard to online traffic generations and it is this type of resilience and longevity that most people want for their websites. Due to this, the demand for blogs is on the rise and here are some of the reasons why blogging has now become an essential SEO service.
Blogging leads to more indexed pages
The higher the number of indexed pages in the search engines, the better the SEO rankings for any particular website. The search engines consider each blog as a web page which it will analyze for relevant keywords in order to determine the rank of the website. It, therefore, implies that high quality and industry relevant blog posts will lead to many pages getting indexed and attract the attention of the search engines, not to mention the massive increase in keyword a site will rank for.
White Hat Link Building
Quality back links have been described as the accelerant for search engine rankings. The links should not just be of good quality, but also they need to occur naturally and not appear spammy in any way. With regular production of high quality blogs, you increase the chances of other websites in your niche finding your blog and linking back to your website giving you links from relevant sites, a ranking gold mine. Such links are viewed by the search engines as an endorsement of your products and services by other companies, thus enhancing your ranks on the search engines.
Social Media Signals
Social signals have become increasingly important in search engine optimization. Through blogging, you can promote your blog posts to your social media followers and if the content is good enough, your followers are likely to share it further among their friends, increasing your social reach. The social signals generated by such sharing indicates to the search engines that the content was of good value to your users, making your content appear to have authority and again receiving better rankings in the search engines.
Search engine giants like Google give priority to websites that update their content on a regular basis. Blogging offers an awesome chance to ensure that the content on the websites are kept fresh just as the search engines prefer. With every new blog you post, the search engine robots will crawl the site and continue indexing more pages. Fresh content will also imply that your customers will have a reason to come back to your website because they know that they will find something new. Not everyone has the time to blog and that’s why it’s an SEO service that every agency offers and encourages.
In addition to external linking, internal linking is also important for successful search engine optimization. Blogging makes it a breeze to achieve internal linking since all you have to do is to create links in the blogs to point to other pages or blogs in the same websites. If done in the right manner, internal linking will help the search engines in understanding the context of your content as well as the coherence that exists between the various types of content in the website.
Yes, blogging has shown to be one of the best forms of marketing and essential SEO service with too many benefits to list in this blog. Get Blogging!!