So Your Thinking Of Email Marketing

Despite its classic profile in the business world, email marketing is still alive and well. Aside from social media, there is no other technique that allows consistent connection and interaction between you and your customer or lead. Plus, it’s still highly effective. The return on investment (ROI) for email marketing is substantial with every $1 spent resulting in nearly $45 in return. That’s an investment that is virtually always in the best interest of company goals making email marketing strongly recommended. If you haven’t already utilized this marketing technique, below are some things you will need to get started.

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A Working Email Marketing Provider

There are a number of tools available that can help with the email marketing process. One of the most commonly used services is Constant Contact and MailChimp. These platforms help in simplifying the process of creating and distributing emails. It also helps in monitoring the “open rates” of your emails and shows how many of the recipients opened and read your email. The number of emails rejected or unopened is calculated in what’s referred to as a “bounce rate.” Sometimes you will discover that a change in an email’s design or subject line can significantly reduce the bounce rate. Also, make sure that your email messages are “mobile friendly” so when they are viewed through a mobile device they will appear correctly. There is a shift from accessing the internet and email on desktop browsers to viewing them on mobile devices like an iPhone or tablet.

Professional Email Address Title

Unfortunately, many of the common email providers like Google and Yahoo are not designed for business purposes. Therefore, email marketing campaigns will not be carried out effectively from these platforms alone. Your email address should be unique, professional and include your business name in the title. For example, an adequate email address would be something like admin@Yopie.com. As you can see, this example fulfils the 3 requirements of being unique and professional while integrating the company’s name for easy identification.

Subscribers: Smart Small But Think Big!

It really doesn’t matter if you only have 20 subscribers or 20,000 subscribers. What’s most important is that a large portion of them are familiar with your brand and show genuine interest in the product or service being offered. Generally speaking, when users willingly sign up for an email marketing list, they have some type of interest in what it is your company is offering.

How to Get Started With Email Marketing Campaign?

• Set up automated emails: customize who you want to send an email to, at what time and which email you would like to send them
• Coordinate the rate of contact: Do you want them to receive emails monthly, weekly, bi-weekly? Do you want to send more to customers that frequently open and read your emails?
• Try out Subject Lines: The subject lines are your first and often last impression. If users are not captivated by this subject line, they will most likely not open it.
• Engaging Email Designs: Make your emails exciting to look at and easy to understand.
• Strategically Designed Call to Action Buttons: Figure out which colour and position in the body of the email work best.
• Monitor and Apply the Data: Many email marketing providers will show you everything you need to know. Recognize the patterns and make the adjustments as you go. With slight adjustments and minor modifications, you could greatly increase your campaign’s success.

Search Engine Marketing, The Future?

Search engine marketing is an efficient and viable strategy to gain visibility and to achieve search ranking dominance. While SEM is understood by many to be the pinnacle in regards to increasing revenue, there are some who do not fully understand the differences between SEM and SEO. Further, some do not realize that both are integral aspects of any prosperous search marketing strategy. Search marketing has evolved to become the umbrella term that is used to cover both SEO and SEM. To put it plainly, SEO gains organic traffic through on/off page optimization techniques. SEM gains traffic through paid search listings. Both are equally beneficial, however, each serves a specific purpose. This blog will delve into each of these processes and systems, outlining their specific purpose and helping to define why you need them.

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SEO

SEO, or search engine optimization, is defined as a series of strategies that, when implemented, will increase your website’s search rankings. Whether it is on page SEO, off page SEO, optimizing keyword usage and integration, optimizing header tags, title tags, and meta descriptions, or whether you are building a cutting-edge backlinking campaign – search engine optimization will undoubtedly place your website above your competition. An SEO services company that is knowledgeable, professional, and concise can offer your business unparalleled benefits. True SEO should be natural and organic, providing your website with a strong foundation that will last for the lifetime of your website. Since SEO is the backbone of any profitable online business, it is crucial that your website conforms to the standards of search engines such as Google, Yahoo, and Bing when it comes to the rules and optimization guidelines. While SEO should always be the basis of every online endeavour, SEM takes some of the core principles of SEO to an advanced level.

SEM

SEM, or search engine marketing, is defined as a paid campaign to place your website high on search engine pages through the use of PPC (pay per click) or PPV (pay per view) advertisements. When it comes to paid search listings, Google AdWords is the top dog. Coming in second would be Bing Ads, which also serves a large portion of Yahoo ads. While these are the “go-to” platforms for paid search, Facebook, Twitter and other social platforms also offer PPC or PPV advertisements. No matter the avenue you choose for paid listing campaigns, ensuring that a first-rate company is managing your online advertising campaigns is absolutely essential to maintain consistency and proper testing. As with any CRO, conversion rate optimization, campaign, SEM is essential in increasing your rate of conversion. This is because SEM campaigns target specific audiences, creates the highest rates of visibility, and sees one of the best ROIs of any marketing platform. In addition, SEM campaigns can aid in visibility while building or rebuilding your SEO profile. It is the most beneficial when used in tandem with a sizable SEO profile because your visibility is maximized; your website will be seen in the advertisement section of the search engine results page (which, by the way, is increasing in real estate all the time), and your website will be seen again in the organic results section of the search engine results page.

Does Your Online Marketing Generate Business

Generating leads is defined as the process of increasing and producing more visitors to your business or website. It is a strategy to boost efficiency of its performance and to enhance overall intrigue for producing a sales conduit.

Nowadays lead generation is mostly done online and like virtually everything else has been adjusting to the presence of technology. We now have an information influx on the web and with all of this data saturating visitor engagement, businesses now have an opportunity to cultivate and qualify leads prior to being converted to customers.

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The Significance of Lead Generation

Online lead generation is important because the manner in which visitors make a purchase has changed drastically. Marketing firms must stick out from the plethora of competitors that seek attention from their target demographics. This is why marketing experts must learn how to create meaningful and long-lasting relationships with their visitors and returning buyers.

The Process of Buying in The New Age

Not too long ago, lead generation meant gathering the information from prospects and handing this off to sales for contact. First-time buyers had little access to educate themselves on a specific product or service so the sales representative became the #1 source of information. Obviously, things are now different.

With the influx of information mentioned prior, consumers now have an abundance of data at their fingertips. This allows users to receive a lot of information without the need of an often time biassed salesman.

Yelp and other consumer review sites allow people to share their experiences with a particular product or service. This has enabled potential customers to study objective views from people not affiliated with the company. Once consumers have gathered enough information they would then reach out to the providers to discuss a purchase.

This is quite literally the polar opposite of how it used to be 2 decades ago and marketers are still adjusting. Over 60% of marketing firms have shared that lead generation is an area that is often problematic for businesses.

Lead Generation Strategies for Online Marketing

Studies have indicated that the website, conferences and tradeshows along with email marketing are the most beneficial lead generation strategies. The least beneficial methods have been direct mail and print advertising.

You want to combine a healthy mixture of inbound and outbound marketing. Combining the two strategies can greatly increase the number of leads, exposure and conversions. Content and Search Engine Optimization (SEO) are 2 vital elements to this equation as well.

Content is key to your website’s theme and can make or break the number of leads to your business. SEO allows businesses to have their websites indexed by search engines so their target audience can easily find them on the web. This is the dynamic duo because search engines favour websites with quality content so both components go hand in hand. This can be taken a step further with an awesome blog that focuses on subjects taken seriously by visitors.

Make sure your online marketing blog articles are engaging and valuable for your guests. The content and the strategically placed options on your website such as sign up forms and call to action buttons are also helpful in boosting leads.

Internet Marketing Your Way To The Top

The first step in internet marketing is your website. Before you begin implementing any new strategy or campaign, you must first be sure that your website is up to par.

You need to have a checklist available in order to identify any problem areas:

• UI – Is your user interface easy to use?
• Navigation – Is your website easy to navigate?
• SEO – Is your website optimized for search engines?
• CRO – Is your website optimized for conversions?
• Speed – Does your website load fast?
• Content – Is your web content expertly written?
• Errors – Is your web content error-free?
• CTAs – Are you employing clear and viable calls to action?

The answer must be a resounding YES to every one of these questions. Otherwise, any internet marketing endeavour will ultimately be met with failure. Why? This is because the goal of internet marketing is to bring visitors to your website. Once they get there, it’s up to your website to convert them to customers. If your website has failed to meet any of the above criteria, your website will fail to convert your new site visitors. Once you established that your website is ready to convert, you are ready to embark on effective internet marketing solutions for your business. Below are some of the most used internet marketing strategies that are easy to use and ready to begin immediately once your website is ready to receive visitors.

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SEO

Search engine optimization (SEO) should be your first step toward a full internet marketing plan. Optimizing your website’s content will allow your website to be associated with keywords which target your particular industry. If your SEO is handled properly, your website will soon begin to rank high on search engine platforms. These are considered to be organic search results.

SEM

Search engine marketing (SEM) is another route you can take simultaneously while employing your SEO strategy. Search engine marketing is when a vendor, such as Google AdWords or Bing Ads, places your ad, which promotes your website, on search results pages for your target keywords. However, the difference is that this is a paid strategy. Each time a searcher clicks on your ad, they are taken immediately to your website. These are considered to be paid search results. Both SEO and SEM are effective and should work in tandem to collect the highest amount of search traffic possible.

Email Marketing

Email marketing is still as the efficient marketing tool today as it was 5 years ago. Email marketing has recently experienced a rise in click-throughs as of late, resulting in greater profits for those who use it as a marketing tool. You have direct communication with your lead, which gives you an immediate upper hand in any event. With proper links and CTAs, your email marketing strategy will see your site visitors – and your conversions increase.

Lead Generation

Using lead generators will also help you to gain a quick uptick in site visitors, and it also offers you a means to market those visitors who have not followed through with a sale. Using tools such as door mats or pop-ups that request that the visitor provides their email address in exchange for 1) a free gift, 2) an educational download, 3) a free sample, 4) and opt in, or 5) a subscription to a blog or other media updates.

Brand Marketing

Brand marketing is the umbrella term that essentially describes the methods or systems a company uses in order to create brand visibility and awareness. Brand marketing, when executed successfully, helps to create a fan base, or at least a knowledgebase, for your product or service(s). This form of marketing has no equal when it comes to the benefits it can have for your revenue stream. In fact, niche marketing is easier than global conquest, it can be done faster, and it can have an impact that can last for the lifetime of your company. When a consumer finds a product or service they are looking for, questions immediately pop into their minds: “Is this company trustworthy?” “Is this product superior to others like it?” “Is there risk involved if I choose to buy from this website?” “Is this service guaranteed to give me the results I need?” These questions, however, are alleviated when consumers see a brand name.

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What’s in a Name?

Let’s take Coke for example. Now Coke is a globally recognized name. In fact, according to numerous studies, Coke is one of the most recognized words in the world. That’s right, words, not names. While the age of the company obviously plays a factor, age did not make the company what it is today. It was their brand marketing efforts. One thing that Coke has always done in their brand marketing campaigns, is to provide you with the social proof you need to understand that everyone is drinking Coke. Their marketing shows that everyone is involved. It shows that everyone is happy drinking it. It shows its popularity. You would have to go to an isolated island somewhere in the South China Sea to find a culture that may not know the name Coke. And you know what? They probably do there, too.

It’s The Name

Everyone knows the name. But here is the kicker – no one reads the name on the can to know that it is Coke. They already know it is Coke because of the logo, colour, and design. That is branding. Your brand should be so recognizable, that people do not have to see your name know who you are. This is why it is so important that your company gets involved in brand marketing.

Who is Brand Marketing For?

Brand marketing is effective for both B2B and B2C customers. It does not matter who your target audience is; brand marketing is effective in any market and applies to every industry. The objectives defined in any brand marketing campaign should be focused to ensure effectiveness. These objectives should be based on: Ensuring your message is explained instantly, the enhancement of your credibility, evoking an emotional response, consumer motivation, and the building of steadfast customer loyalty. If these objectives can be met and obtained during the breadth of your brand marketing campaign, the results will allow your message to be said instantaneously, creating the trust needed in order to thrive in any market.