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Michael Pidgeon

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5 Need To Knows About Real Estate SEO

Question: What are the 5 need-to-knows about real estate SEO?

Answer: Key aspects of real estate SEO include local targeting, keyword research, mobile optimization, content creation, and website performance.

Professional Real Estate SEO Services?

The chief aim when doing search engine optimization is to make a website have better rankings in the search engines so that it can attract lots of free and quality traffic. But the way SEO is implemented varies a lot depending on the niche and the competition of the keywords for which ranking is desired. If you are considering real estate SEO, here are five crucial components you need to have in mind to ensure that you get good rankings and sustain the rankings-:

Update your information in the directories

With real estate SEO, it is imperative to get your website listed on as many relevant directories as possible. Start by submitting the site through sources like Homes.com, Trulia, Redfin, Zillow etc. Once you have submitted the site to such directories, you have to ensure that the information is updated regularly if there are any changes. Such directories get a humongous number of visitors each month and your website can benefit from a portion of this traffic if you get listed in them. Additionally, the link juices you get from the directories are very powerful as far as search engine optimization is concerned.

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Related Article: Real Estate Lead Generation

Get the website reviewed by past clients

Reviews by your past clients won’t just increase the trust and authority of the real estate website in the eyes of potential customers, but when the search engine realize that you have this kind of engagement on your website, they will perceive the site to be offering real value to users. As a result, you will be rewarded with better search engine rankings because the search engines love websites that provide real value to their users.

Mobile responsive sites

The amount of mobile traffic in the current online landscape is incredible! As a matter of fact, the number of users accessing the internet on mobile devices has surpassed the number of users accessing the internet with desktop and other devices. Due to this, the search engines have put a lot of weight in mobile friendly websites in a bid to offer a better user experience. If you have a real estate website, therefore, you must make it mobile friendly if you desire success with your SEO endeavours.

Have a real estate blog

Blogging is an essential part of search engine optimization. Through blogging, you have the power to add fresh and informative content to your website. This will increase the page views on your website and also attract new people interested in reading the new content you post. Other than getting more people to consume your content, you will also be increasing the rankings of your website in the search engines.

Social Media

The social media has become an integral part of search engine optimization. For real estate SEO, it is imperative to have activity in the social media and increase the number of your fans on the various social sites. The social media is also an ideal place, given that most of the potential real estate leads spend a lot of their time there and there are also thriving groups and communities with a great interest in real estate which you can target.

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Social Media Services: Building a Campaign That Works

Question: How can social media services help in building a campaign that works?

Answer: Social media services assist in crafting effective campaigns through audience analysis, content strategy, ad targeting, and performance tracking.

Social Media Services For Your Business

Social media sites are an excellent way to build name recognition, get followers and bring in business. With so many options, though, it is difficult to know which ones to use. Believe it or not, there are social media sites that work better for some businesses than others. This is why it is so important to know which of them work best for a particular business. Using the right sites and knowing how to use them is the key to building a social media campaign that works.

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Related Article: Social Media For Business – Sooo Important

Which Sites to Use

The social media site, or sites, that you use should be the sites that your potential followers or customers use most often. Different types of people tend to use certain types of sites. This preference goes across genders, ages, sexes and professions. For example:

  • Young males tend to have different social media site preferences than more mature males.
  • Young women generally have different social media site preferences than mature, professional women.
  • A retired person is likely to prefer different social media sites than someone who has just graduated from college.

This is why it is so important to know which sites appeal most to your target base. If you are offering a product or service that is most likely to appeal to a mature business woman, you will want to use social media sites that she is more likely to use.

Multiple Sites

A good social media services campaign will include multiple social media sites. This requires a coordinated effort with a solid strategy in place. Each site will need to be updated with new posts and shares at various times. Some require more frequent updates than others. The content will also have to be adjusted according to which site it will be posted on. Pictures must be sized for the site. Some sites will require only written content while a video is best for others.

Timing is Everything

The posts and shares must be timed properly, in accordance with seasons and events that make them more relevant. Posts and updates about upcoming events or sales, for example, must be put on the social media sites at the right time. Too soon and people will dismiss it as irrelevant. Too late and you may miss out on customers who have already gone elsewhere.

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Pay Per Click Advertising Agency: Ins And Outs

Question: What are the ins and outs of working with a Pay Per Click (PPC) advertising agency?

Answer: A Pay Per Click advertising agency handles PPC campaign setup, management, optimization, and reporting, ensuring effective targeting and maximizing return on ad spend.

Pay Per Click Advertising Agency Drill Down

PPC (pay per click) advertising, also referred to as CPC (cost per click) advertising, is the method in which a fee is paid to the platform that posts the advertisement every time a user clicks on the ad. This method for gaining a greater number of site traffic can yield fantastic results, but there are risks involved. It can be a valuable tool, garnering a big number of visitors to your website very quickly, or it can drain your entire advertising budget very quickly and leave you with no sales to show for your troubles. It is for this reason that any PPC/CPC campaign you embark on should be curated by an experienced company like Yopie. This is to ensure that your campaign is not only successful in garnering the site traffic you need, but also in capturing the leads and conversions you need.

Boost your business with the help of a PPC company Toronto
Related Article: PPC Marketing Company: What Do They Do?

How Does it Work?

Pay per click advertising has a very basic premise, a simple design, but is quite complex in execution. First, search engines such as Google and Bing offer what is known as ad real estate on their results pages. If you use these search engines (which I’m pretty positive you do), you’ll notice that the top of the results pages is reserved for advertisements. There is also usually a sidebar offered that is also reserved for advertisers. These ad spaces surround organic, or non-paid, results. Companies found here have a strong SEO profile, thus, they are found in the organic search results for the given keyword. However, a quick and easy solution to help either bypass or combine with your organic SEO campaign is search engine marketing or SEM. Once a user of the search engine clicks on your ad, you have now paid the asking price per click, or cost per click, for that visitor being sent to your website.

Alternative PPC Platforms

Social media platforms such as Facebook and Twitter also offer advertising. Facebook, for one, offers a range of options which consists of PPC and PPV advertising. Facebook is quickly rising as a “go-to” in the advertising world, as they offer flexible, custom solutions that span garnering increased business page visitors – or – website visitors. The choice is yours. In either case, these solutions offer an uptick in social media engagement and website traffic when performed right by a Pay Per Click advertising agency.

Achieving the Desired Results

PPC advertising campaigns are fantastic and can yield fantastic results – when done correctly. This will help your website get the traffic it needs very quickly, but the results from this traffic are where the complexities emerge.

First, to avoid disastrous results, you will want to ensure that your website has been optimized for conversions. Second, you will want to ensure that your website is optimized for search engine results (this will help in the long-run). Now third, for the best results, you will want your campaign to be overseen by an experienced Pay Per Click advertising Agency.

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