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Michael Pidgeon

What Is Conversion Rate?

Let’s Start With What Is Conversion Rate

A conversion is basically when a guest on your website fulfils the desired outcome. That could mean registering for monthly blog subscriptions, signing up for a membership, purchasing an item or service, downloading a file or even a combination of the above. Whatever the end result is for your website ultimately becomes its purpose. Calculating how often this occurs is what’s referred to as the conversion rate. The effectiveness of converting guests into followers can and should be optimized for maximum results and long-term success. Besides, what’s the point of your website being up and running if it does not convert visitors into customers or contributors of some sort?

CONVERSION RATE OPTIMIZATION DEFINED

Generally speaking, basic conversion rate optimization (CRO) is a strategy that utilizes analytic software and guest input to improve website experience and increase conversion. In other words, it is the art of understanding why you’re failing to convert visitors and what can be done to mend it. It is an organized and methodical method for enhancing your website’s performance after applying guest input and analytic data. This approach aims to make the most out of your existing traffic by describing your site’s unique characteristics and goals. CRO leaves no room for biassed predictions, guesses or superstitions. It is based on precise data specifically captured to boost the quality and engagement of your guests. While these are the basic utilities of CRO, there is much more to the strategies and methods involved.

MEASURE CURRENT RATE OF CONVERSION

Start by looking at your total rate of conversions on your website. In order to do this, divide the total amount of conversions by the number of guests visiting your website. So for instance, if you have 4000 visitors and converted 40 of them then you have a 1% conversion rate. Now you have to figure out which pages they are visiting and how much amount of time they are spending on each page. An exit rate shows a percentage of guests who depart on each page. If you notice that people are exiting from the website on one page, in particular, you may want to optimize that exact page. The bounce rate shows the percentage of visitors that exit after viewing only 1 page; sometimes just the homepage. There is also a way to show the median amount of time people spend on your site before hitting the road. The higher the bounce rate, the less amount of time is being spent on your website. Moreover, the average page views tool demonstrates the median number of pages being viewed by visitors before they leave.

TESTING THE WATERS

After viewing the measurements, you can then test out new strategies to increase conversions such as A/B testing and multivariate testing. A/B testing is all about comparing one strategy (A) with another (B). So you may have a call to action button on top on one page and compare it to another page with it on the side. This will determine which strategy is most effective. Multivariate is similar but may test out numerous strategies such as font style, button colour, menu functions or a combination to determine the best approach. I hope we answered the question, what is conversion rate.

Email Marketing 101- Class Is In

So Your Thinking Of Email Marketing

Despite its classic profile in the business world, email marketing is still alive and well. Aside from social media, there is no other technique that allows consistent connection and interaction between you and your customer or lead. Plus, it’s still highly effective. The return on investment (ROI) for email marketing is substantial with every $1 spent resulting in nearly $45 in return. That’s an investment that is virtually always in the best interest of company goals making email marketing strongly recommended. If you haven’t already utilized this marketing technique, below are some things you will need to get started.

A WORKING EMAIL MARKETING PROVIDER

There are a number of tools available that can help with the email marketing process. One of the most commonly used services is Constant Contact and MailChimp. These platforms help in simplifying the process of creating and distributing emails. It also helps in monitoring the “open rates” of your emails and shows how many of the recipients opened and read your email. The number of emails rejected or unopened is calculated in what’s referred to as a “bounce rate.” Sometimes you will discover that a change in an email’s design or subject line can significantly reduce the bounce rate. Also, make sure that your email messages are “mobile friendly” so when they are viewed through a mobile device they will appear correctly. There is a shift from accessing the internet and email on desktop browsers to viewing them on mobile devices like an iPhone or tablet.

PROFESSIONAL EMAIL ADDRESS TITLE

Unfortunately, many of the common email providers like Google and Yahoo are not designed for business purposes. Therefore, email marketing campaigns will not be carried out effectively from these platforms alone. Your email address should be unique, professional and include your business name in the title. For example, an adequate email address would be something like admin@Yopie.com. As you can see, this example fulfils the 3 requirements of being unique and professional while integrating the company’s name for easy identification.

SUBSCRIBERS: SMART SMALL BUT THINK BIG!

It really doesn’t matter if you only have 20 subscribers or 20,000 subscribers. What’s most important is that a large portion of them are familiar with your brand and show genuine interest in the product or service being offered. Generally speaking, when users willingly sign up for an email marketing list, they have some type of interest in what it is your company is offering.

HOW TO GET STARTED WITH EMAIL MARKETING CAMPAIGN?

• Set up automated emails- customize who you want to send an email to, at what time and which email you would like to send them

• Coordinate the rate of contact- Do you want them to receive emails monthly, weekly, bi-weekly? Do you want to send more to customers that frequently open and read your emails?

• Try out Subject Lines- The subject lines are your first and often last impression. If users are not captivated by this subject line, they will most likely not open it.

• Engaging Email Designs- Make your emails exciting to look at and easy to understand.

• Strategically Designed Call to Action Buttons- Figure out which colour and position in the body of the email work best.

• Monitor and Apply the Data- Many email marketing providers will show you everything you need to know. Recognize the patterns and make the adjustments as you go. With slight adjustments and minor modifications, you could greatly increase your campaign’s success.

Search Engine Marketing (SEM) For Business

Search Engine Marketing, The Future?

Search engine marketing is an efficient and viable strategy to gain visibility and to achieve search ranking dominance. While SEM is understood by many to be the pinnacle in regards to increasing revenue, there are some who do not fully understand the differences between SEM and SEO. Further, some do not realize that both are integral aspects of any prosperous search marketing strategy. Search marketing has evolved to become the umbrella term that is used to cover both SEO and SEM. To put it plainly, SEO gains organic traffic through on/off page optimization techniques. SEM gains traffic through paid search listings. Both are equally beneficial, however, each serves a specific purpose. This blog will delve into each of these processes and systems, outlining their specific purpose and helping to define why you need them.

SEO

SEO, or search engine optimization, is defined as a series of strategies that, when implemented, will increase your website’s search rankings. Whether it is on page SEO, off page SEO, optimizing keyword usage and integration, optimizing header tags, title tags, and meta descriptions, or whether you are building a cutting-edge backlinking campaign – search engine optimization will undoubtedly place your website above your competition. An SEO services company that is knowledgeable, professional, and concise can offer your business unparalleled benefits. True SEO should be natural and organic, providing your website with a strong foundation that will last for the lifetime of your website. Since SEO is the backbone of any profitable online business, it is crucial that your website conforms to the standards of search engines such as Google, Yahoo, and Bing when it comes to the rules and optimization guidelines. While SEO should always be the basis of every online endeavour, SEM takes some of the core principles of SEO to an advanced level.

SEM

SEM, or search engine marketing, is defined as a paid campaign to place your website high on search engine pages through the use of PPC (pay per click) or PPV (pay per view) advertisements. When it comes to paid search listings, Google AdWords is the top dog. Coming in second would be Bing Ads, which also serves a large portion of Yahoo ads. While these are the “go-to” platforms for paid search, Facebook, Twitter and other social platforms also offer PPC or PPV advertisements. No matter the avenue you choose for paid listing campaigns, ensuring that a first-rate company is managing your online advertising campaigns is absolutely essential to maintain consistency and proper testing. As with any CRO, conversion rate optimization, campaign, SEM is essential in increasing your rate of conversion. This is because SEM campaigns target specific audiences, creates the highest rates of visibility, and sees one of the best ROIs of any marketing platform. In addition, SEM campaigns can aid in visibility while building or rebuilding your SEO profile. It is the most beneficial when used in tandem with a sizable SEO profile because your visibility is maximized; your website will be seen in the advertisement section of the search engine results page (which, by the way, is increasing in real estate all the time), and your website will be seen again in the organic results section of the search engine results page.

Your SEO Company Explains Pay Per Click

PayPer Click Explained By A Professional SEO Company

A professional SEO company is known to help websites rank higher in the search engines so that they can get loads of free and targeted traffic. But having a diversified approach should be the hallmark of any good agency and as the old saying goes ‘don’t put all your eggs in one basket’. A balanced approach protects you from Google’s search algorithm changes and drives additional traffic to your site in addition to search engine traffic. BONUS! Wondering how a professional SEO agency handles PPC? Here are the basics.

Keyword research

First off, in PPC or Pay per Click you are only charged whenever someone clicks on your advertisement. SEO involves a lot of keyword research and the same applies for Pay per Click campaigns. When a professional SEO company is engaging in this type of advertisement they have to do research on the best keywords to give clients the best return on their marketing budget. The research will let them know the kind of keywords people are using to search for the various products and services and which ones are actionable and actionable is the key term here. Example: Someone searching using the keyword phrase ‘knee surgery’ is at the information stage, looking for information on what’s involved in knee surgery such as recovery time etc. Now someone searching the keyword phrase ‘knee surgeon’ is at the stage of having the surgery and is now looking to choose a knee surgeon. You can see that as a knee surgeon you’d rather have the traffic associated with the latter keyword phrase as it’s a lead with the intention of purchasing a service, possibly your service.

Target audience

With search engine optimization, you get an insight of your audience by researching on the keywords they use most frequently when searching for your products or services. With PPC more details are needed about the target audience and agencies must do further research to have a clearer picture of the demographics they will be targeting with the campaign. This is because of the platforms used for PPC have advanced targeting options where the advertisers can target their ads based on gender, age, location, spending habits, and likes as well as finding the most actionable keywords with high commercial intent.

Creating the ad

After knowing the keywords to use as well as the target audience, the next step for in creating PPC campaigns is to consider the right creatives to use. Creatives refer to marketing materials that will be displayed to the target audience which try to get them to take some action, such as banners, images and ad copy. In coming up with the creatives, an agency will use images, text, and colors that appeal the most to the target audiences and increase the odds of them making the desired action, which is to click the link and be led to the main offer or the sales page. How is this done? Countless studies have been done on how consumers follow ad copy (eye tracking) and respond to images as well as certain colours, at Yopie.ca we cover every facet of a campaign right down to the copy and colours that pertain to your desired demographic, all of which are represented on your new landing page.

Campaign monitoring

Pay Per Click campaigns don’t end after the ads are created and the campaigns start running. The agencies must monitor the campaigns, tweak the settings and watch their performance to ensure they are on the right path towards delivering the expected results. The agency will then analyze the statistics to ensure that the targeting was accurate and the landing page is achieving the benchmark conversion rate or better. They will also check on the performance of the keywords to boost those keywords that are getting better results while discarding those that are performing poorly.

Essentially, SEO agencies will create multiple Pay Per Click campaigns with different parameters and continue tweaking them until they achieve the desired results. Campaigns will also subject to A/B testing, changing one small detail on the landing page and then comparing the results versus the previous one…and so on and so on. In conclusion you can see that it’s usually best to professional SEO company handle niche services like this so you can concentrate on running your business.

5 Secrets Used by Professional SEO Services

Professional SEO Services Confessional

Have you ever wondered what the agencies with professional SEO services are doing to get the stellar results they have been getting for their clients? Does it bother you that you could be doing something wrong and that could be hindering you from getting equally good results? Well, the cat is out of the bag! Here are the top five secrets adopted by professional SEO service agencies and which you too can also use to get similar or better results-:

There is more to SEO than just articles on your website

Many people think that search engines optimization is all about having the right articles with the right keywords and phrases on the websites. Whereas this type of content is a core component in search engine optimization, there is still a lot that needs to be done if you want to enjoy the true fruits of having your website rank on top of the search engines.

Articles will mainly deal only with the on-page SEO but also, there is the off-page SEO, which you must think about. This might require you to use more than just articles and incorporate videos, webinars, and whitepapers and not forgetting about building quality links back to your website.

Guest Blogging for more traffic

Agencies with professional SEO services understand the power of guest blogging as a means of increasing traffic and authority of a website. They identify the top blogs in the respective niches and contact the blog owners and request for a chance to be a guest blogger. If their request is accepted, (which is normally the case), they go ahead and write powerful articles that the potential clients would love to read. As a result, the get a link back to their websites. This is a powerful method because such blogs have lots of traffic and are considered authority sites by the major search engines. This is not to mention the weight of the link juice that the bloggers get back to their websites.

Using the social media to establish authority

The social signals have become vital with regards to search engine optimization. If your website or content can create a lot of buzz and get the attention of the social media users, the search engines will take note and conclude that it must have been relevant and of great benefit to the users hence the buzz, and in return, they will reward you with higher rankings. Agencies with professional SEO services are aware of this fact, and they use the social media to share useful and informative content with their users as part of their search engine optimization practices.

Conversion optimization

There is no need to optimize a website for higher search engine rankings and fail to convert the traffic into sales or leads. Professional SEO agencies have also mastered the art of conversion optimization to make use of every traffic that land on their website.

Dynamic Content

Finally, the professional SEO agencies tailor their content to suit the needs of their various site visitors. For instance, someone who visits the site today may not have the same intentions and expectations as someone who had previously purchased from the website. They therefore use the content to appeal to the site visitors at all stages of the buying process. In this way, the content is strategically designed to address different types of prospects that are likely to find themselves on the website.

5 Channels For Real Estate Leads

Need Real Estate Leads?

With the marketing environment getting more and more complicated and competitive it can be confusing for realtors to identify the best strategies that yield quality real estate leads. If caution is not exercised, a realtor can spend their valuable advertising dollars in lead generation techniques that are obsolete and which will never bring in any worthwhile lead.

Presented here are lead generation ideas and information to help realtors narrow down their options when it comes to lead generation so that they can get the best value out of their advertising budget.

Increase your online presence with Zillow Premier

The first secret towards becoming a successful realtor is to have you deeply rooted among the local clientele. Zillow Premier Agent gives you the pleasure to increase your online presence as well as the local client reach. With this service, you can post your listings and advertise your services and completely dominate the realtors in your area. The end result of this is increased views of your listings and consequently an increase in your lead generation efforts.

Craigslist real estate leads generation

Are you looking for a free way to generate some solid real estate leads online? You should probably try posting your listings on Craigslist. The popularity of Craigslist makes it receive millions of views from people interested in different products and services. If you target the right categories with your real estate listings, you can get a constant flow of free and targeted leads from this giant listing website.

Consider the social media

The massive growth of social media has provided businesses and service providers with fertile grounds for getting clients and collect leads. As a realtor looking for real estate leads it wouldn’t be smart to avoid social media when trying to generate real estate leads as it’s free! Some of the social media sites have very big groups and communities that are specifically interested in real estate and it would be a prudent idea to target such groups and communities so that you can collect qualified leads from them as well as establish your brand and reputation through reviews and testimonials.

Real estate lead capture websites/software

In addition to using the large real estate directories to list your properties, you can also create real estate lead capture websites to supplement the directory listings. The beauty of having these websites is that you have more control over them compared to the directories and they can bring in highly qualified leads, especially if you get them to rank high in the search engines and establish your site with the search engines. The sites with lead capture software in place ask for visitor information/email addresses in return for personal search criteria being provided, once provided you have a lead that can be nurtured through email marketing and other means.

Paid Advertising

The other way you can use to get real estate leads is to use paid advertising. Paid advertising is usually the preferred methods for businesses who desire to have quality traffic in the shortest time possible and as realtor, you can also use this if you need faster results with your lead collection. For instance, you can use Facebook ads, Bing ads and Google ads to promote your listings and get the leads coming in fast and quick. PPC or pay per click means your only paying for the people that click through to your website, which compared with other mediums where you pay just to be there is an awesome way to decrease your advertising budget and receive laser targeted leads. It’s also a way to get to the first page of search engines while your page is in the process of ranking organically.
However, before you attempt paid advertising for getting real estate leads, be sure that you can do it correctly or use the services of an expert. Otherwise, your advertising budget might be gobbled up without ever seeing a single lead.

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